Every value here feeds the scoring engine directly — no deploy
needed. Edits are validated on save, versioned (the config
fingerprint is stamped on every evaluation) and logged, so a shift in
verdicts is always traceable to a settings change. Fields that differ
from the file defaults are highlighted; "Reset all" returns everything
to defaults.
01
Coverage factors
Observed spend ÷ factor = estimated total spend. The single biggest
lever in the tool. Mark a vertical calibrated only after
the Phase 1 pass against real client spend.
02
Ad-to-sales ratios
Estimate B = annual revenue × ratio × working-media share (the
share is under Thresholds). Ratios are advertising
expense to sales, never marketing-to-revenue; current values are
placeholders (R9) pending the SEC-derived table.
02b
Agency billings lookup
An agency's headline number is the median 2025 AI Digital
billings of our existing agencies of the same type (NetSuite,
confirmed agencies only). Types with too few peers are not listed and
fall back to the all-agency median with Low confidence. Agency tier
bands are in the same unit, which is printed with the tier.
03
Proxy benchmarks
Used only when a channel has no direct measurement (no AdClarity
export): creative counts × $/creative, visits × paid share × CPC.
04
Capacity modifiers
Additive weights; net clamped below. Group names are logged for the
double-counting review (R10) — they do not change scoring.
05
Compatibility flags
Weights are stored positive on BOTH sides — reds are subtracted by
the formula (sign convention, R6). The neutral baseline is computed
from the checked flags and subtracted from every verdict (R5).
Neutral baseline (computed): — · net = greens − reds − baseline
06
Thresholds & bands
Verdict cut-offs, tier bands, clamps, checks. Tier bands are
in advertiser total media spend (working media after the
capacity modifier, no margin). Agency margin is a
diagnostic: when enabled only the headline spend is grossed up so it
compares with client billings; the tier never moves with it.
07
Top verticals — static fallback
Used only when the live NetSuite query returns nothing. Tick
confirmed to activate the list.